The colour that makes you more attractive (2024)

NZ Herald

2 mins to read

Science explains why one particular colour will make the opposite sex notice you more. Photo / 123rf

Scientists have revealed that wearing the colour red will make you more attractive to the opposite sex.

Studies reveal that red is the most attractive colour to both men and women but, curiously, the two genders are attracted to the same colour for different reasons.

Women are attracted to men wearing red because, according to one study, it sends signals of status and dominance.

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"We found that women view men in red as higher in status, more likely to make money and more likely to climb the social ladder," study co-author Professor Andrew Elliot said.

"And it's this high-status judgment that leads to the attraction."

Men, on the other hand, are attracted to women who wear red for more primal biological reasons, a separate study found.

"Our research demonstrates a parallel in the way that human and nonhuman male primates respond to red," the study's authors wrote.

"In doing so, our findings confirm what many women have long suspected and claimed – that men act like animals in the sexual realm.

"As much as men might like to think that they respond to women in a thoughtful, sophisticated manner, it appears that at least to some degree, their preferences and predilections are, in a word, primitive."

The two studies were published in the Journal of Personality and Social Psychology and the Journal of Experimental Psychology: General.

The colour that makes you more attractive (2024)

FAQs

What color makes you more attractive? ›

Sidhu and colleagues found that black and red clothing produced the highest ratings of body attractiveness and slimmer body size judgments. In contrast, grey and green clothes produced the lowest body attractiveness and highest body size assessments.

What is the most seductive color? ›

However, the color that shows up most frequently on color word association tests as the sexiest shade is a vibrant Lipstick Red. It's a sexual signal that many animals and birds use to attract the opposite sex and, interestingly, humans do as well. They flush and blush, turning red with embarrassment or sexual energy.

What color attracts guys the most? ›

The Best Colors to Attract Men
  • Pink.
  • Peach/Coral.
  • Red.
  • Blue.
  • Green.
  • Black.
  • Gold.
  • Silver.

What color do guys find most attractive on a girl? ›

When a man sees a woman in red, he's unconsciously drawn to her. According to one study, men “are attracted to women who wear red for more primal biological reasons.”

What color attracts the human eye most? ›

Colors that Grab Attention

As a bold color that stands out, it's easily noticeable, even from a distance. In addition, red has been shown to increase the heart rate and stimulate the brain, making it a powerful aid in attracting attention. Blue is another notable color for catching the eye.

Which human color is most attractive? ›

According to a study called “Shades of beauty,” light brown skin tones are often the most physically attractive skin color (Frisby et al., 2006). They used four models for that study. They did not change the skin tone, but they imaged each model to three different skin tones: light, medium, and dark.

Which color is best for attraction? ›

Thus, the most attractive color is blue, the second most preferred is red, followed by green, while yellow was found to be the least preferred color (Figure 1).

What colors are high arousal? ›

To be specific, their findings revealed that orange and purple can influence people to exhibit a high-aroused state, while yellow leads to the least aroused state.

What color do people love most? ›

A worldwide survey reveals that blue is the most popular colour in 10 countries across four continents – including China. What is your favorite color?

What color do men see best? ›

The article suggests this may be why men prefer colors with short wavelengths, like darker shades of blue and green, or they prefer shades without any wavelengths at all, like white, black, and gray. The way we inherit our color vision is also a major contributor to color blindness.

Which hair color is most attractive? ›

Most women think brunette hair is the sexiest, as 25% of those polled favoured this option. Womens' second preference is blonde, which was voted as the sexiest hair colour by 19.6% of women. Again, red took third spot, accounting for 11.8% of womens' votes.

What colors make men fall in love? ›

Studies have shown that men are naturally drawn to women wearing red, as it evokes feelings of attraction and arousal. So, whether it's a scarlet dress or a bold red lipstick, don't shy away from embracing your inner temptress in this captivating color.

What color makes you look sexier? ›

RED VS BLACK: As per Kramer, “Red is traditionally seen as the colour of love, but more recently research has shown that both black and red are perceived as equally attractive and that the two colours may simply increase attractiveness in different ways.”

What hair are men most attracted to? ›

Most men looking for a long-term partner favor brunettes.

It's long been assumed that men have a natural affinity for blondes, but when it comes to what may be seen as “wifey” material, research actually shows that most men gravitate toward women with brown hair.

What is the most attractive dress size? ›

The majority of the men (nearly 86% of them) preferred a woman with a dress size 14 to 16. Only 10% said they prefer women between sizes 8 and 10, and 4.2% of them said they prefer women sizes 20 or over.

What is the most pleasing color to look at? ›

Blue and green are the colors that are most pleasing to the eye. These calming shades allow the eye to rest and are not overstimulating (unless used in neon hues), pleasing the eye and instantly relaxing our bodies and minds.

What color looks best on guys? ›

10 Best Clothing Colour Combination Ideas for Men
  1. Black & White. Also known as monochrome, the black and white clothing colour combination is ingrained in every person's wardrobe as a staple, no matter the pieces.
  2. Pink & Grey. ...
  3. Blue & White. ...
  4. Olive Green & Brown. ...
  5. Yellow & Blue. ...
  6. Monotone. ...
  7. Light Blue & Black. ...
  8. Red & Beige.

What color makes people like you the most? ›

  • Red: 68% associated red with love.
  • Blue: 35% linked blue to feelings of relief.
  • Green: 39% linked green to contentment.
  • Yellow: 52% felt that yellow means joy.
  • Purple: 25% reported they associated purple with pleasure.
  • Brown: 36% linked brown to disgust.
  • Orange: 44% associated orange with joy.
  • Pink: 50% linked pink with love.
Feb 20, 2024

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