Color preferences are subjective, but it's still important to understand them from a marketing perspective. There's often a gender divide when it comes to the colors that male and female shoppers tend to like or dislike – and that can make a big difference in your marketing strategy.
The most popular color overall is…
Blue! In a study done for JoeHallock.com that surveyed the color preferences of 232 people from 22 countries, blue was the clear winner. The official results were:
When the study separated results by gender, however, they found that blue was far more popular among men than women. While 57% of men listed blue as their favorite color, just 35% of women did so.
Another major disparity between the genders was the color purple. While 23% of women chose purple as their favorite color, it didn't even garner 1% among men. It's also interesting to note that 14% of both men and women listed green as their favorite color, and 5% of both men and women listed orange as their preferred color.
Color psychology can help you decide which hues could make your brand stand out and which ones could increase the likelihood that customers will buy from you. Research shows that, 60% of the time, color alone determines whether or not someone will be attracted to a message. And that color also increases brand recognition by up to 80%.
An easy way to see what the predominant colors are in various industries is to visit a local grocery store. As you walk through various aisles, you'll see which colors are used most often for packaging, as well as in-store signage, in order to get your attention and entice you to buy.
James Archer analyzed 456 brand colors to determine the top 50. Though Archer assigned each one a Crayola Crayon color, if we consider them through the color categories from the study mentioned above, the 10 most popular were:
Black/Almost Black
Blue
Red
Orange
Yellow
Purple
White
Gray
Green
Brown
When it comes to brand colors, it's important to remember that it's not a popularity contest. As you research the meaning of color, you may find that a less popular tone like orange, often noted for warmth and energy, is right for your logo, packaging or marketing collateral. Likewise, although yellow wasn't identified as a commonly preferred hue in the study, it's one of the most attention-getting colors, second only to red.
Another factor to consider when you choose colors for your logo, website or marketing materials is your unique audience, whose preferences may differ from those of other studies. Since choosing brand colors is part preference and part science, your own favorite colors might actually be ideal for your brand.
Did you incorporate your own favorite colors into your business? How do your brand's color choices relate to the favorite colors of people overall or based on gender differences? Let us know in the comments below!
Universally, studies show that blue is both men and women's primary preferred color. One study dove into why blue is so popular and found that it's associated with clean water, clear skies, authority, truth and tranquility. Both men and women also like green and red as top favorite colors.
Masculine color inspiration with grays, gold, burgundy, and hunter green. Perfect color palette for a masculine brand, man cave, little boys room or nursery design.
It turns out that the results from our first hypothesis supported similar findings from other studies. Based on our significance, the color red did increase attraction of the opposite sex.
Men, on the other hand, are attracted to women who wear red for more primal biological reasons, a separate study found. "Our research demonstrates a parallel in the way that human and nonhuman male primates respond to red," the study's authors wrote.
Red is a highly popular color in marketing because it's bold, captures attention and can evoke powerful psychological responses. Red represents power, energy, excitement, passion and urgency. The urgency response is often a reason why fast-food chains and clearance sales frequently feature red.
Five smaller studies (20-38 participants) comparing women's responses to men in red or gray, including their sense of the men's status, established a chain of evidence that red may enhance sexual attractiveness because red is a status symbol, according to the authors.
Blue is the most popular color choice for the top brands. It is thought to put people at ease, as it reminds them of the sky and the ocean. Blue is also associated with trust, security, and confidence which make a great combination for the brands that want these elements in their message.
Core colors are exactly what they sound like: The basic colors of black, gray, navy, and white that create a solid foundation for your professional wardrobe.
In Western societies, the stereotype prevails that pink is for girls and blue is for boys. A third possible gendered colour is red. While liked by women, it represents power, stereotypically a masculine characteristic.
Masculine colours tend to lean towards dark, heavy hues such as greys, charcoals, blacks and browns. When you mix in elements such as steel, leather, dark wood, wool, stripes and plaids, you begin to create a space that would typically be thought of as masculine.
Women gravitate towards soft colors, while men tend to like bright colors. Men prefer simple color names like purple, whereas women use specific color names like plum, eggplant, grape, and orchid to describe the different shades.
White, cream. Pretty much all light colors except for blue for boys and pink/lavender for girls. Beige and light grey can be also used in baby clothes or blankets with no gender meanings. For older kids - all bright colors are gender-neutral, including red and blue.
The analysis found sex differences in participants' preferences for the L-M axis, which runs approximately from reddish to blue-green hues. Female participants tended to prefer reddish-purple hues, independently of brightness and saturation, while male participants tended to prefer blue-green hues, although to a lesser ...
Symbolically, purple is a hue that has been used for centuries to represent wealth, nobility, luxury and power. It is also a color used throughout modern history to represent the fight for gender equality and International Women's Day on March 8.
Introduction: My name is Msgr. Refugio Daniel, I am a fine, precious, encouraging, calm, glamorous, vivacious, friendly person who loves writing and wants to share my knowledge and understanding with you.
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